Diamond Springs: Signing a Lennar Welcome Center in Jacksonville
Dimensional letters, an entrance awning, boulevard banners, flags and model signs: the signage that tells a buyer on Normandy Boulevard where Lennar's models are.
At Diamond Springs, the master-planned community on Normandy Boulevard on Jacksonville’s Westside, Brand 9 Signs fabricated and installed the signage at Lennar’s model welcome center: the dimensional LENNAR letters and black entrance awning on the building, the boulevard banners and flags along the entry, and the model identification signs in front of the homes.
The photographs on this page were taken on site in September 2026.
The project
- Community: Diamond Springs, Normandy Boulevard, Jacksonville (Duval County), Florida
- Developer: Metro Development Group
- Builder: Lennar
- Brand 9’s role: fabrication and installation of the model welcome center signage
- Sign types: dimensional letters, entrance awning, boulevard pole banners, flags and model identification signs
Diamond Springs is a large community. Its developer, Metro Development Group, describes it as Duval County’s first lagoon community, planned for 2,700 single-family homes and townhomes, with four builders: Lennar, D.R. Horton, DRB Homes and Dream Finders Homes (Metro Development Group). Brand 9’s work described here is Lennar’s.
Where this sits in a community’s launch
Community signage goes up in a set order, and this package belongs to one moment in it. Coming Soon signage comes first, before anything is built. The entry monument starts early and lands late. Then, once the model homes are finished, comes the work shown here: model identification, awnings, boulevard banners and flags. Barricades follow once the models open to traffic, and community wayfinding as sections open.
That order is why a welcome center package matters as much as it does: it is what is standing when the first buyers arrive. We set out the whole sequence, sign by sign, in the builder signage stack.
The letters and the awning
On the welcome center itself, the LENNAR mark is built rather than printed: navy dimensional letters set above a black entrance awning on the stone-faced front. The awning does two jobs at once, sheltering the door and carrying the builder’s name, and on a model row it is usually the largest mark the builder is allowed.
Banners and flags along the entry
From the road, the first thing that reads is movement. Pole banners carrying the Diamond Springs name and the Lennar mark run along the entry and the paver walk to the welcome center, with the LENNAR flag and the U.S. flag alongside them. Boulevard banners work inside the developer’s banner standard, which is what keeps a community with several builders looking like one place.
Model identification
In front of the homes, model identification signs name each plan, so a buyer walking the row knows which house they are standing in front of.
One builder inside a shared standard
On a master-planned site like this one, the developer typically sets the community’s sign standard and each builder works inside it. Brand 9 has built both sides of that relationship since 1986, the developer’s community program and the builder’s model row, across more than 250 community projects. The developer’s side is set out in the development signage stack.
More Lennar work
Diamond Springs joins Lennar work we have documented elsewhere, including the model-home signage, boulevard banners and flag program at Stillwater in St. Johns County. See Lennar community signs for the full relationship.
Opening a community?
Tell us where the models are and when they open. We will walk the site and price the package.